Live life with fine Spanish wines

As you probably already know ExcelWines.com is run by three women, myself included in that crowd, and that is probably why ( I mean, being a woman running a wine biz) I have become a little bit obsessed with - Why are 90% of our customers men, where are the women – question. We quite often get comments (from our male customers) such as – my wife tried it and she liked it so she wants me to buy it or even - my wife liked it so I decided to buy the wine again…etc. So we KNOW the girls drink (at least some of the wines that men try to collect..).

So I decided to put it all out for you to help us to turn around the numbers.

I started with putting the question out at the Open Wine Consortium and Twitter. Unfortunately the response was very mild so I decided to investigate a bit further. (more…)