Live life with fine Spanish wines

This is a new and slightly scary venture for us as we are not seasoned bloggers. But we are beginning to understand what a useful tool a blog can be. Our principal reason for setting one up is that we realize that many of our customers are often looking for ideas for which wines to buy and, although we do provide a certain amount of information on the Excel Wines website, this is sometimes not enough.

According to recent research done by a company called Wine Opinions, people who buy wine on-line choose their wine after consulting a “Wine-knowledgeable friend”. They asked people for 2 answers to the question: What most influences your wine purchase decisions?

“Wine-knowledgeable friends” was the most frequently-given response, with 72% of participants suggesting they’d consult a wine enthusiast they know. After that, retail staff was most important with 61%, then the various wine publications. Having read this we thought we could use this blog for our readers and us to become more interactive and with the social networking that comes with a blog get more “wine-knowledgeable friends” and also to make it easier for our customers to talk to us when choosing a wine! We also intend to use this blog to give a little more background about particular wines wineries, wine regions and other wine related topics in the hope that we can transmit some of the enthusiasm we feel for the wines we sell. Over the coming weeks and months, we shall talk about wines that are old favorites, wines that are more recent discoveries, wines that we like a little more because of the people behind them, wineries that we’ve enjoyed visiting, etc, etc. We want to share all this with customers (and customers-to-be) to help make the whole experience of ordering from us easier and more enjoyable.

We hope that by putting up a topic we can encourage reactions to the comments we make and get on the wines we offer and also on our services. We want this blog to be the beginning of a dialog between you and us. If you have any ideas about what you would like us to write about, don’t be shy! Let us know and we will do our best to fulfill your wish. Also we would like to thank Catavino for all their support, tips and hints in the process of setting up this blog.

Thanks again and let us know what you think.

Ane Miren, Anna and Sandy